Elisabet Miller.
Live client briefs
@home
(The Foschini Group)
NoMu
Steri Stumpie
(Parmalat: King James, Atmosphere, +one)
Conceptualised and created a viral music video which instantly spread online with great success, featuring "The Marshpit", a group of young adults who love Marshmallow Steri Stumpie so much they started an unofficial fan club to illustrate their devotion (Winning Team)
Conceptualised an experiential campaign to promote @home and @homelivingspaces's credit offering by conveying the message that style is instantly accessible with the tag line, "Style Pops with an @home Storecard"
(Highest Overall Client Presentation Mark)
Developed and implemented a viral campaign where the French claim all French culinary terms solely theirs, meaning that NoMu have to change the name of their product, Fonds, thus creating massive awareness for the brand (Winning Team)
B and V Architechts
(Acceleration Media, Ad Dynamo, At Play,
Isobar, Quirk)
Jack Black
WesBank
Developed a 360 degree campaign where race attendants had to "Back their winner", drawing crowds of up to 20000 to attend the WesBank Super Series and at the event positioned WesBank as the number one vehicle finance solution (Second Team)
Developed an experiential campaign, formulating the term JBOT (Jack Black On Tap) to establish Jack Black as a rebellious contender in the highly competitive on-tap beer market
Conceptualised and developed an online campaign leading people to a fan page where they can view and appreciate innovative and environmentally conscious work and projects done by various individuals
AMASA
CIA
("Now" Project)
Developed a campaign on a shoe-string budget which served to reposition AMASA's image by putting a positive spin on AMASA experiencing a midlife crisis as the association turns 40 (Second Team)
Delved into South African Archetypes to fully understand the segmentation and focus on the "New-age Yuppie" and their purchasing habits so as to effectively promote Johnsons Baby Products to them
Live client briefs
Virgin Active
Red&Yellow Brand Projects:
Conceptualised a concise and exciting 12 month brand strategy which answered a conclusive brand challenge by creating a new offering, "Virgin Active Alfresco", alternative outdoor group gym classes such as surfing, tennis etc.
Red&Yellow Brand Projects:
Kellogg's
Formulated a conceptual 10 year marketing strategy to sustain brand dominance by moving Kellog's out of purely being a breakfast brand and positioning it as an all-round health brand